The POCO phone, a product line originally launched by Xiaomi, has gained popularity for offering flagship-level features at affordable prices. The brand started with the POCO F1, known for its powerful performance due to the Qualcomm Snapdragon 845 processor, a liquid cooling system, and a large battery. POCO phones typically feature high-refresh-rate displays, large batteries, and versatile camera setups, including macro, wide-angle, and main sensors with AI enhancements. The build quality is solid, often combining plastic and glass materials, and the software is based on MIUI with custom optimizations under the POCO branding. They are designed to appeal to tech enthusiasts and budget-conscious consumers who don't want to compromise on performance.